Elaine Lin

DESIGN

JULEP KOREAN SKINCARE INFLUENCER BOX

Designed and illustrated a travel-inspired box aimed at introducing skincare and beauty influencers to Julep's line of skincare solutions.

Art Direction by Loann Lam, Copy by Hannah Espina, Photography by Vickie Miao

SHORT RUN DESIGN ASSETS

Designed print collateral for Short Run 2017 and 2018, an annual local comics and zine festival. Assets include newsprint programs, informational brochures, digital and print ads for Seattle Weekly and The Stranger, and wayfinding signage.


Sheet Mask Packaging Design

Created character-based illustrations to accompany the packaging design, to emulate the K-Beauty trend in beauty and skincare. 

Single SKU on left, whimsical carrying pouch design on right.

Art Direction by Loann Lam, Copy by Hannah Espina, Photography by Vickie Miao


Julep Holiday 2017 Packaging Design

Using illustrations provided by Gretchen Roehrs, I designed a full line of limited-edition holiday primary and secondary packaging to be distributed on Julep's ecommerce site, and on Ulta.com

Illustrations by Gretchen Roehrs, Art Direction by Loann Lam, Copy by Hannah Espina

Julep Fifth Anniversary Packaging Design

Art Direction by Loann Lam, Copy by Emily Resling


Julep Holiday 2016 Packaging Design

For Julep's Holiday 2016 collection, I used illustrations provided by Kristjana Williams to create primary and secondary limited-edition packaging to reflect the joy and merriment of the holidays.

Art Direction by Loann Lam, Illustrations by Kristjana Williams, Copy by Hannah Espina, Photography by Alyssa Darby


Julep Retail Kits for Ulta and Nordstrom

Incorporated model and product photography, while developing Trend in Ten branding and logo for the franchise.

Art Direction by Loann Lam, Copy by Hannah Espina, Kim Scott, and Emily Resling, Photography by Vickie Miao